Luis Millan
Head, Travel Intelligence SC, Amadeus
Helping destinations and tourism organizations turn data into better decisions has been the focus of Luis Millán’s career for more than a decade.
1:30 pm - 3:30 pm
Oct 6 Tues
Amadeus Big Data Workshop: Turning Travel Intelligence into Destination Advantage
Exhibition Center
This session will provide a practical exploration of how tourism destinations can use big data and market intelligence to strengthen planning, marketing and decision-making.
It will introduce participants to the ways in which large-scale travel data can be used to better understand visitor demand, source-market performance, travel patterns and emerging opportunities, and demonstrate how data-driven insights can support more targeted and timely destination strategies.