Franz Müller
Regional V.P., Destinations, Amadeus
Franz Wolfgang Müller Sarmiento is Regional Vice President for Destinations at Amadeus, leading business strategy and development for destination organizations across Latin America and the Caribbean.
1:30 pm - 3:30 pm
Oct 6 Tues
Amadeus Big Data Workshop: Turning Travel Intelligence into Destination Advantage
Exhibition Center
This session will provide a practical exploration of how tourism destinations can use big data and market intelligence to strengthen planning, marketing and decision-making.
It will introduce participants to the ways in which large-scale travel data can be used to better understand visitor demand, source-market performance, travel patterns and emerging opportunities, and demonstrate how data-driven insights can support more targeted and timely destination strategies.