Appointed director of tourism in July 2014, Paul Pennicook brings 36 years of tourism experience to this key leadership position with the Jamaica Tourist Board (JTB).
A seasoned tourism leader, Mr. Pennicook is no stranger to the post of Director of Tourism having served in that capacity from 2003 – 2006. His tenure with the JTB dates from October 2001 when he became a board member, serving as chairman of the Marketing Subcommittee.
Previous appointments have included senior positions with prominent hospitality organizations. Mr. Pennicook served as president and chief executive officer with Couples Resorts, and has also held the position of senior vice president, sales and marketing, for SuperClubs.
In addition, he spent several years as Executive Vice President of Unique Vacations, the marketing arm of Sandals Resorts, and as First Vice President of the Jamaica Hotel and Tourist Association. Mr. Pennicook was also Air Jamaica’s Senior Vice President of Sales and Marketing from 2006 to 2008.
Known as an innovator and strategist, Pennicook recognizes the power of forging strong industry partnerships to position Jamaica for growth as a leading tourist destination.
Paul Pennicook is a graduate of the Cornell School of Hotel Administration in Ithaca, New York.