As Senior Research Associate at the Conference Board of Canada, Jennifer Hendry manages the Canadian Tourism Research Institute’s Outbound Canada portfolio. Jennifer is responsible for the production of regular reports on Canadian outbound leisure travel, including, travel intentions and motivations; seasonal trip characteristics; monthly volumetric and air transportation reports; and, annual five-year forecasts for Canadian travel to more than 50 destinations. In addition, she provides the insurance industry with reports and forecasts on travel health policy sales and premiums.
Jennifer has degrees in Tourism Management, Research Analysis, and Communications. She has spent her career conducting policy analysis, analyzing travel research, and assessing the sector’s contribution to individual destinations and national economies.