Helen Beck has worked within the travel industry for over 30 years with the latter half being spent in the cruise segment. Since February 2016 as Vice President, International Sales and Marketing, she has been overseeing the International marketing and sales activities to support Crystal’s expansion across the world’s oceans and rivers with Crystal Cruises, Crystal Yacht Expedition Cruises and Crystal River Cruises. She also is responsible for the marketing and sales efforts around the International markets to support the launch of Crystal AirCruises.
Having grown up in the hospitality industry, Beck continued into the travel industry working with a variety of different companies including tour operators, an incentive house, a hotel group and most recently cruise companies. All of which have grown her knowledge and experience across various segments of the travel industry. During her career, she has also worked across many International markets around the world developing a strong commercial understanding enabling her to grow these markets with targeted and relevant activities. This has also enabled her to understand the need for developing global strategies which support regional and individual market level differences and needs.
Having studied languages and having spent many years working in several European countries, Beck speaks and understands several European languages and is most proficient in Spanish, French and German. She is British and resident in the UK.