Like you, Caribbean Marketing Professional Carol Johnson has seen the words Visitor Experience defined numerous ways over the years.
With over 2 decades of marketing experience, working successfully with destinations and hotels in marketing solutions, her view is radically different. Carol appreciates, and shares with listeners, that visitor experience is a moment-to-moment choice and not about what tourism professionals may always think. Visitor Experience is transparent, precious and a destination’s review. It’s the backbone to everything in tourism and is changeable.
Carol, sometimes referred to as a “Staple in the Caribbean” is known for her practical, street-savvy style; her fusion of real-life stories and her conversational techniques connect with her audience at an intimate, intense and individual level.
Carol has served as a Manager of Destination Marketing with the U.S. based TripAdvisor for over two years. She is also widely known for her target marketing solutions at properties, Caribbean Travel & Life, Islands.com, Destination Weddings & Honeymoons and Sport Diver.com.
Prior to her sole dedication to digital marketing efforts for destinations, Carol, a marketer by education and passion, created, managed, and led a successful team with integrated advertising solutions in online, email, print, television and trade events such as Celebrate Romance in New York City and Los Angeles. Carol served as an Account Executive at Ogilvy & Mather Direct on the American Express account. She splits her time between New Jersey and Florida.