Stakeholder’s Speak Out

General Session IX ~ All Delegates

Stakeholder’s Speak Out

While the State of the Industry Conference features a wide range of leading experts who share examples of successful practices from which we can learn, the people who have a direct stake in tourism – the hotel worker, the taxi driver, the farmer, the banker, the school teacher, the general public, etc. – also have a say.
These are the people who are in direct contact with the visitor, who hear their concerns, who share in their joy and who leave the most lasting impression of the Caribbean. They hear the stories we don’t hear, see visitors from a perspective we do not, and view the destination from a perspective we often miss.

This session gives stakeholders a voice, allows them to share their own unique experiences and offer their own critical recommendations on how we can supercharge the brand and meet
the needs of the new explorers.