Spicing Up the Caribbean Brand

General Session VII ~ General Delegates
13 Oct 2017
10:30 -12:00
Radisson Grenada Beach Resort

Spicing Up the Caribbean Brand

The Caribbean is known globally as a melting pot of cultures, traditions, peoples and heritage. While there are unmistakably common threads among our regional tourism products, every Caribbean destination strives to offer a unique flavour that increases both market share and share of customer’s spend, while strengthening the region’s brand recognition. As with all good business models, product regeneration is critical to creating and maintaining a competitive advantage, and Caribbean tourism is no different. This session will explore tangible examples of distinctive destination offerings in the areas of gastronomic experiences, space tourism initiatives, and immersive frontiers through Cosplay, Comic-Cons, Anime-Cons, and more.