Infusing Dynamism in Caribbean Tourism

General Session I ~ All Delegates
11 Oct 2017
9:30 - 10:45
Crown Ballroom

Infusing Dynamism in Caribbean Tourism

For the third straight year, Caribbean tourism arrivals outpaced the global average, yet our share of the global market is not growing, remaining steady at 2.4 per cent. Meanwhile, new destinations are entering the race for the global tourism dollar, while established ones are adding new, exciting products to attract an ever changing traveler.  This session will examine where the Caribbean stands in this global context, how the region is perceived and how we supercharge the brand to improve its competitiveness, grow demand and increase value.