Modernizing the Experience
Using Technology to Enhance the Visitor Experience – Rapidly developing technology is forcing every sector of the industry to shift their approaches to visitors, and to create their own definition of the experience. This means using technologies such as mobile apps and virtual reality to improve the experience and set ourselves apart. Airports must become memorable and enjoyable experiences, with facilities to shop without checkout systems; hotels must become customer-centric and must look beyond lengthy check-in queues for the guests; destinations must use the technology to reduce processing time upon arrival. This session will feature some of the best examples of how brands are using technology to go beyond the ordinary .